Custom web application development

Off-the-shelf software rarely fits the way your business actually works. We design and build Ruby on Rails web applications around your process, so your team spends less time on workarounds and more time on the work that matters.

Overview

Software shaped around your business, not the other way around.

Most businesses reach a point where spreadsheets, email threads, and a patchwork of subscriptions stop keeping up. Custom software replaces that patchwork with one system that matches how your team really works, and it can grow as your business does.

We build with Ruby on Rails, a mature and widely supported framework that lets us deliver working software quickly and keep it maintainable for years. We have been building Rails applications since the framework's early days, and systems we launched more than a decade ago are still in daily use.

You work directly with the developers writing your code. We focus on what the software needs to accomplish for your business, then build it in small releases so you can see progress and steer along the way.

Sound familiar?

When clients usually call us

  • Your team lives in spreadsheets

    Critical data is scattered across files and inboxes, and keeping it all in sync takes hours every week.

  • Off-the-shelf tools almost fit

    You are paying for software that covers most of your needs and forces awkward workarounds for the rest.

  • Customers want self-service

    Clients are calling or emailing for information they could look up themselves in a secure portal.

  • You have an idea for a product

    You want to launch a subscription service or SaaS product and need a technical partner to build it.

What's included

Web applications built to last.

  • Customer portals and dashboards where clients can log in, place orders, and track their accounts.
  • Internal tools that replace spreadsheets, email chains, and manual data entry.
  • Subscription and SaaS products, including billing, customer accounts, and admin back offices.
  • Workflow automation with scheduled jobs, email notifications, and reporting.
  • Secure user accounts with roles, permissions, and automatic session timeouts.
  • Online forms and applications with validation, spam protection, and the data flowing where it needs to go.
  • Integrations with payment processors, shipping carriers, email marketing, and other services you already use.
  • Content management so your team can update pages and information without a developer.
  • Thorough automated tests so new features never quietly break old ones.
  • Deployment and hosting on modern platforms, with monitoring and backups set up from day one.

How it works

What working together looks like.

  1. Discover

    We learn how your business works today, where the friction is, and what success looks like.

  2. Plan

    We turn that into a prioritized scope, a realistic timeline, and an estimate you can take to your team.

  3. Build

    We ship working software in small, frequent releases so you can try it and give feedback early.

  4. Support

    After launch we monitor, maintain, and improve the application for as long as you need us.

Experience

Where we have done this before.

Client work · 2012 to today

Fire protection contractor

A Rails application with a public website, content management, a detailed online hiring application, and customer support ticketing, maintained and extended for more than thirteen years.

Our product · Since 2006

Transcript Maker

Our own web application that helps homeschool families and private schools create professional high school transcripts. Thousands of families have used it.

About Transcript Maker

Questions

Frequently asked questions.

Have a question that is not answered here? Get in touch and we will give you a straight answer.

Why do you build with Ruby on Rails?

Rails is a mature, well-supported framework that makes it fast to build business applications and straightforward to maintain them for years. It powers many well-known products, and there is a large pool of developers who know it, so you are never locked in to us.

How much does a custom web application cost?

It depends on scope. A focused internal tool is a much smaller project than a full customer-facing platform. After an initial conversation we can give you a realistic estimate, and we often recommend starting with a smaller first release that delivers value quickly.

Who owns the code?

You do. The code, the data, and the hosting accounts belong to your business, and we document the application so another developer could pick it up if needed.

Can you work with our existing systems?

Yes. Most of the applications we build connect to something else, such as payment processors, shipping carriers, accounting tools, or an existing database.

Have a process that deserves better software?

Tell us how things work today and where they get stuck. We will help you figure out what to build first.